Dashboard Design Templates
20+ dashboard layouts for Tableau, Looker, and Power BI covering executive, operational, marketing, sales, and product analytics.
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Dashboard Design Templates
A comprehensive collection of 20+ dashboard layout templates for Tableau, Looker, and Power BI. Each template includes a full layout specification (grid, KPIs, charts, filters), design rationale, and reusable calculation snippets.
What's Included
- 20+ Layout Templates — Executive, Operational, Marketing, Sales, and Product Analytics dashboards
- Design Principles Guide — The rules behind dashboards that actually get used
- Chart Selection Decision Guide — Never pick the wrong chart type again
- Color & Accessibility Palettes — WCAG 2.1 AA compliant color systems
- Reusable Calculation Snippets — Copy-paste KPI formulas for all three tools
- Organized Two Ways — Browse by tool (Tableau/Looker/Power BI) or by business domain
Directory Structure
dashboard-design-templates/
├── by-tool/
│ ├── tableau/ # Tableau-specific layout specs
│ ├── looker/ # Looker-specific layout specs
│ └── power-bi/ # Power BI-specific layout specs
├── by-domain/
│ ├── executive/ # C-suite and board-level dashboards
│ ├── operational/ # Day-to-day ops monitoring
│ ├── marketing/ # Campaign and channel analytics
│ ├── sales/ # Pipeline and revenue tracking
│ └── product-analytics/ # Usage, retention, feature adoption
├── guides/
│ ├── design-principles.md
│ └── chart-selection-guide.md
├── palettes/
│ ├── color-system.md
│ └── accessibility-guide.md
└── snippets/
├── tableau-calcs.md
├── looker-calcs.md
└── powerbi-calcs.md
How to Use These Templates
Step 1: Pick Your Domain
Start in by-domain/ and find the dashboard closest to your use case. Each template includes:
- Purpose statement — Who uses this dashboard and what decisions it supports
- KPI definitions — Exact metrics with calculation logic
- Layout grid — Row/column placement of every component
- Filter specifications — Which filters, their defaults, and interactions
- Chart specifications — Chart type, axes, color encoding, drill paths
Step 2: Adapt for Your Tool
Cross-reference with by-tool/ for tool-specific implementation notes:
- Tableau: Container layout, calculated fields, parameter actions
- Looker: Dashboard LookML, tile configurations, linked filters
- Power BI: Canvas size, visual placement coordinates, DAX measures
Step 3: Apply Design Principles
Review guides/design-principles.md for the reasoning behind layout decisions. Apply the color system from palettes/ and verify accessibility compliance.
Step 4: Add Calculations
Use snippets/ for pre-built KPI formulas. Each snippet includes the formula in all three tools' native syntax.
... continues with setup instructions, usage examples, and more.
📄 Content Sample guides/chart-selection-guide.md
Chart Selection Decision Guide
Pick the right chart type based on what you're trying to communicate. This guide covers the 90% case — when in doubt, use a bar chart.
The Decision Framework
Ask yourself: "What relationship am I showing?"
| Relationship | Chart Type | When to Use |
|---|---|---|
| Comparison (this vs that) | Bar chart (horizontal) | Comparing categories with long labels |
| Comparison (this vs that) | Bar chart (vertical) | Comparing categories with short labels |
| Comparison (part of whole) | Stacked bar (100%) | Showing composition across categories |
| Trend (change over time) | Line chart | Continuous time series, 2+ periods |
| Trend (discrete periods) | Column chart | Monthly/quarterly comparisons |
| Distribution | Histogram | Understanding data spread |
| Distribution | Box plot | Comparing distributions across groups |
| Correlation | Scatter plot | Relationship between two continuous variables |
| Composition (static) | Stacked bar | Parts of a whole at one point in time |
| Composition (over time) | Area chart (stacked) | How parts change over time |
| Geographic | Choropleth map | Value varies by region |
| Flow | Sankey diagram | Movement between stages |
| Ranking | Horizontal bar (sorted) | Top N / Bottom N |
| KPI Status | Bullet chart | Actual vs target with qualitative ranges |
| Single Value | KPI card | One number that tells the story |
Decision Tree
What are you showing?
│
├─ A single important number?
│ └─ KPI CARD with trend indicator
│
├─ How something changes over time?
│ ├─ Continuous (daily/hourly)? → LINE CHART
│ ├─ Discrete periods (monthly)? → COLUMN CHART
│ └─ Cumulative? → AREA CHART
│
├─ Comparison between categories?
│ ├─ How many categories?
│ │ ├─ 2-5 → GROUPED BAR CHART
│ │ ├─ 6-15 → HORIZONTAL BAR (sorted)
│ │ └─ 15+ → TABLE or TOP-N BAR
*... and much more in the full download.*