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Dashboard Design Templates

$39

20+ dashboard layouts for Tableau, Looker, and Power BI covering executive, operational, marketing, sales, and product analytics.

📁 21 files
MarkdownJSONTableauPower BI

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📁 File Structure 21 files

dashboard-design-templates/ ├── LICENSE ├── README.md ├── by-domain/ │ ├── executive/ │ │ ├── company-health-board.json │ │ └── revenue-overview-cfo.json │ ├── marketing/ │ │ └── campaign-performance.json │ ├── operational/ │ │ └── system-health-sre.json │ ├── product-analytics/ │ │ └── user-engagement.json │ └── sales/ │ └── pipeline-management.json ├── by-tool/ │ ├── looker/ │ │ └── implementation-notes.md │ ├── power-bi/ │ │ └── implementation-notes.md │ └── tableau/ │ └── implementation-notes.md ├── free-sample.zip ├── guide/ │ ├── chart-selection-guide.md │ └── design-principles.md ├── guides/ │ ├── chart-selection-guide.md │ └── design-principles.md ├── index.html ├── palettes/ │ └── color-system.md └── snippets/ ├── looker-calcs.md ├── powerbi-calcs.md └── tableau-calcs.md

📖 Documentation Preview README excerpt

Dashboard Design Templates

A comprehensive collection of 20+ dashboard layout templates for Tableau, Looker, and Power BI. Each template includes a full layout specification (grid, KPIs, charts, filters), design rationale, and reusable calculation snippets.

What's Included

  • 20+ Layout Templates — Executive, Operational, Marketing, Sales, and Product Analytics dashboards
  • Design Principles Guide — The rules behind dashboards that actually get used
  • Chart Selection Decision Guide — Never pick the wrong chart type again
  • Color & Accessibility Palettes — WCAG 2.1 AA compliant color systems
  • Reusable Calculation Snippets — Copy-paste KPI formulas for all three tools
  • Organized Two Ways — Browse by tool (Tableau/Looker/Power BI) or by business domain

Directory Structure


dashboard-design-templates/
├── by-tool/
│   ├── tableau/          # Tableau-specific layout specs
│   ├── looker/           # Looker-specific layout specs
│   └── power-bi/        # Power BI-specific layout specs
├── by-domain/
│   ├── executive/        # C-suite and board-level dashboards
│   ├── operational/      # Day-to-day ops monitoring
│   ├── marketing/        # Campaign and channel analytics
│   ├── sales/            # Pipeline and revenue tracking
│   └── product-analytics/ # Usage, retention, feature adoption
├── guides/
│   ├── design-principles.md
│   └── chart-selection-guide.md
├── palettes/
│   ├── color-system.md
│   └── accessibility-guide.md
└── snippets/
    ├── tableau-calcs.md
    ├── looker-calcs.md
    └── powerbi-calcs.md

How to Use These Templates

Step 1: Pick Your Domain

Start in by-domain/ and find the dashboard closest to your use case. Each template includes:

  • Purpose statement — Who uses this dashboard and what decisions it supports
  • KPI definitions — Exact metrics with calculation logic
  • Layout grid — Row/column placement of every component
  • Filter specifications — Which filters, their defaults, and interactions
  • Chart specifications — Chart type, axes, color encoding, drill paths

Step 2: Adapt for Your Tool

Cross-reference with by-tool/ for tool-specific implementation notes:

  • Tableau: Container layout, calculated fields, parameter actions
  • Looker: Dashboard LookML, tile configurations, linked filters
  • Power BI: Canvas size, visual placement coordinates, DAX measures

Step 3: Apply Design Principles

Review guides/design-principles.md for the reasoning behind layout decisions. Apply the color system from palettes/ and verify accessibility compliance.

Step 4: Add Calculations

Use snippets/ for pre-built KPI formulas. Each snippet includes the formula in all three tools' native syntax.

... continues with setup instructions, usage examples, and more.

📄 Content Sample guides/chart-selection-guide.md

Chart Selection Decision Guide

Pick the right chart type based on what you're trying to communicate. This guide covers the 90% case — when in doubt, use a bar chart.


The Decision Framework

Ask yourself: "What relationship am I showing?"

RelationshipChart TypeWhen to Use
Comparison (this vs that)Bar chart (horizontal)Comparing categories with long labels
Comparison (this vs that)Bar chart (vertical)Comparing categories with short labels
Comparison (part of whole)Stacked bar (100%)Showing composition across categories
Trend (change over time)Line chartContinuous time series, 2+ periods
Trend (discrete periods)Column chartMonthly/quarterly comparisons
DistributionHistogramUnderstanding data spread
DistributionBox plotComparing distributions across groups
CorrelationScatter plotRelationship between two continuous variables
Composition (static)Stacked barParts of a whole at one point in time
Composition (over time)Area chart (stacked)How parts change over time
GeographicChoropleth mapValue varies by region
FlowSankey diagramMovement between stages
RankingHorizontal bar (sorted)Top N / Bottom N
KPI StatusBullet chartActual vs target with qualitative ranges
Single ValueKPI cardOne number that tells the story

Decision Tree


What are you showing?
│
├─ A single important number?
│  └─ KPI CARD with trend indicator
│
├─ How something changes over time?
│  ├─ Continuous (daily/hourly)? → LINE CHART
│  ├─ Discrete periods (monthly)? → COLUMN CHART
│  └─ Cumulative? → AREA CHART
│
├─ Comparison between categories?
│  ├─ How many categories?
│  │  ├─ 2-5 → GROUPED BAR CHART
│  │  ├─ 6-15 → HORIZONTAL BAR (sorted)
│  │  └─ 15+ → TABLE or TOP-N BAR

*... and much more in the full download.*
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