What's Inside

This chapter covers the core features and capabilities of Business Metrics Handbook.

What's Inside

By Business Model

Special Files

• INDEX.md — Quick-reference index of all metrics with one-line definitions
• metric-trees.md — How metrics connect to each other (decomposition trees)
• north-star-guide.md — Choosing and using North Star metrics

How to Use This Handbook

Looking up a specific metric? Check INDEX.md for the one-liner and a pointer to the full entry.

Understanding how metrics relate? Read metric-trees.md to see decomposition trees and dependencies.

Setting targets for your business? Each metric file includes industry benchmarks by stage (seed, Series A, growth, mature).

Debugging a metric that moved? Each file explains what drives the metric up or down, and which related metrics to check.

Metric Entry Format

Follow this guide to get Business Metrics Handbook up and running in your environment.

Metric Entry Format

Every metric follows this structure:

1. Definition — Precise, unambiguous definition

2. Formula — Mathematical formula with variable definitions

3. Worked Example — Specific numbers showing the calculation

4. Benchmarks — By industry and company stage

5. Common Pitfalls — How people get this metric wrong

6. Related Metrics — What else to look at

Who This Is For

• Data analysts who need precise metric definitions (not Wikipedia-level)
• Product managers setting KPIs for their team
• Founders and operators benchmarking their business
• Finance teams building investor reporting