This chapter covers the core features and capabilities of Business Metrics Handbook.
| Folder | Metrics Covered |
|---|---|
saas/ | MRR, ARR, Net Revenue Retention, Logo Retention, Quick Ratio, Magic Number, Burn Multiple |
ecommerce/ | AOV, Conversion Rate, Cart Abandonment, Revenue Per Visitor, Return Rate |
marketplace/ | GMV, Take Rate, Liquidity, Buyer/Seller Ratio, Supply Utilization |
subscription/ | Churn Rate, LTV, LTV:CAC Ratio, Payback Period, Expansion Revenue |
finance/ | Gross Margin, Rule of 40, Burn Rate, Runway, Unit Economics |
growth/ | CAC, Activation Rate, Viral Coefficient, Cohort Retention, North Star Metrics |
INDEX.md — Quick-reference index of all metrics with one-line definitionsmetric-trees.md — How metrics connect to each other (decomposition trees)north-star-guide.md — Choosing and using North Star metricsLooking up a specific metric? Check INDEX.md for the one-liner and a pointer to the full entry.
Understanding how metrics relate? Read metric-trees.md to see decomposition trees and dependencies.
Setting targets for your business? Each metric file includes industry benchmarks by stage (seed, Series A, growth, mature).
Debugging a metric that moved? Each file explains what drives the metric up or down, and which related metrics to check.
Follow this guide to get Business Metrics Handbook up and running in your environment.
Every metric follows this structure:
1. Definition — Precise, unambiguous definition
2. Formula — Mathematical formula with variable definitions
3. Worked Example — Specific numbers showing the calculation
4. Benchmarks — By industry and company stage
5. Common Pitfalls — How people get this metric wrong
6. Related Metrics — What else to look at
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