This chapter covers the core features and capabilities of Testimonial Collection System.
| File | Purpose |
|---|---|
templates/feedback-request-email.md | Post-project feedback request email with timing guidance |
templates/testimonial-request-sequence.md | 3-email sequence for requesting written testimonials with guided questions |
templates/nps-survey.md | Net Promoter Score survey template with follow-up actions by score range |
templates/case-study-outline.md | Structured case study template: Challenge → Solution → Results |
templates/case-study-example.md | Complete worked example case study for a website redesign project |
| File | Purpose |
|---|---|
pages/testimonial-hub.md | Central dashboard for managing testimonials, requests, and deployment |
pages/display-frameworks.md | 7 proven frameworks for displaying testimonials on websites, proposals, and social |
pages/where-to-use-testimonials.md | Strategic guide to placing testimonials across 15+ touchpoints for maximum impact |
| File | Purpose | Sample Rows |
|---|---|---|
databases/testimonial-tracker.csv | Master testimonial library with quotes, ratings, permission status, and usage history | 15 testimonials |
databases/request-log.csv | Track who you've asked, when, and whether they responded | 18 requests |
| File | Purpose |
|---|---|
docs/IMPORT-GUIDE.md | Step-by-step import instructions for Notion and Google Sheets |
docs/CUSTOMIZATION.md | Adapt templates for your niche, service type, and brand voice |
Follow this guide to get Testimonial Collection System up and running in your environment.
1. Import databases — CSV files in databases/ into Notion or Google Sheets (see docs/IMPORT-GUIDE.md)
2. Customize email templates — Update templates/testimonial-request-sequence.md with your name, service, and voice
3. Send your first request — Pick your happiest recent client and send Email 1 from the sequence
4. Build the hub — Copy pages/testimonial-hub.md into Notion and embed your database views
5. Deploy testimonials — Use pages/display-frameworks.md and pages/where-to-use-testimonials.md to place quotes strategically
Q: When is the best time to ask for a testimonial?
A: 2-7 days after delivering the final project, when satisfaction is highest. The templates include timing guidance. Never ask during the project.
Q: What if a client says no?
A: That's fine — don't push. About 60-70% of satisfied clients will say yes. The system is designed to make saying yes easy by providing guided questions.
Q: Do I need permission to use testimonials?
A: Yes. The tracker includes a "Permission" column. Always get written permission before publishing. The email templates include a permission ask.
Q: How many testimonials do I need?
A: Start with 5 strong ones covering different services and client types. After 10, you have enough to rotate based on context. The system grows with your business.
Q: Can I use these for video testimonials too?
A: Yes. The display frameworks include a video testimonial script template. The collection emails work for both written and video requests.
Get the full Testimonial Collection System and unlock everything.
Get the complete guide with every chapter unlocked, including code samples, diagrams, and best practices.
Access all interactive tools with complete data, all workload profiles, and the full scenario library.
Downloadable source code, configuration files, and working examples from every chapter.
Free updates for life. Every new chapter, tool, and improvement included.