This chapter covers the core features and capabilities of Conversion Tracker.
# Generate a full conversion report
python src/conversion_tracker.py --goals examples/goals.json --events examples/events.csv --report
# Funnel analysis only
python src/conversion_tracker.py --goals examples/goals.json --events examples/events.csv --funnel
# Attribution analysis (first-touch model)
python src/conversion_tracker.py --goals examples/goals.json --events examples/events.csv --attribution --model first-touch
# JSON output for programmatic use
python src/conversion_tracker.py --goals examples/goals.json --events examples/events.csv --report --format jsonFollow this guide to get Conversion Tracker up and running in your environment.
| Flag | Description |
|---|---|
--goals, -g | Path to goals JSON config (required) |
--events, -e | Path to events CSV file (required) |
--report | Generate a full conversion report |
--funnel | Show funnel analysis only |
--attribution | Show attribution analysis only |
--model, -m | Attribution model: first-touch, last-touch, linear |
--format, -f | Output format: text or json |
--verbose, -v | Enable verbose logging |
See examples/goals.json for goal definitions and examples/events.csv for the expected event log format.
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