Product Launch Checklist System
Comprehensive launch checklist covering engineering, QA, marketing, support, legal, and rollback procedures.
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Product Launch Checklist System
By PM Toolkit Pro | $29
A comprehensive launch management system for product teams. Covers every phase of a product launch — from engineering readiness through marketing, support, legal, and rollback planning. Includes a master checklist, area-specific checklists, runbook templates, and post-launch review frameworks.
What's Inside
Checklists (`checklists/`)
| File | Purpose |
|---|---|
master-launch-checklist.md | Complete cross-functional checklist covering all launch areas |
engineering-checklist.md | Code freeze, deployment, monitoring, performance, and infrastructure |
qa-checklist.md | Test coverage, regression, acceptance criteria, and sign-off |
marketing-checklist.md | Messaging, content, channels, analytics, and launch communications |
support-checklist.md | Documentation, training, escalation paths, and staffing |
legal-compliance-checklist.md | Privacy, terms, accessibility, and regulatory requirements |
rollback-checklist.md | Rollback triggers, procedures, communication, and verification |
Templates (`templates/`)
| File | Purpose |
|---|---|
go-no-go-template.md | Structured go/no-go decision meeting template |
launch-runbook.md | Step-by-step execution plan for launch day |
post-launch-review.md | Post-launch retrospective framework |
launch-tier-definitions.md | Definitions for soft launch, beta, GA, and other launch types |
Guides (`guides/`)
| File | Purpose |
|---|---|
launch-planning-guide.md | End-to-end guide to planning and executing a product launch |
Features
- Master checklist with 100+ items across 7 functional areas, each with owner assignment, due dates, and status tracking
- Area-specific checklists that can be assigned to different team leads (engineering, QA, marketing, support, legal, rollback)
- Launch tier definitions — clear criteria for what constitutes a soft launch vs. beta vs. GA
- Go/no-go template with structured criteria, scoring, and decision protocol
- Launch runbook for day-of execution with time-blocked activities and escalation paths
- Post-launch review covering metrics, incidents, customer feedback, and lessons learned
Quick Start
1. Determine your launch tier — read templates/launch-tier-definitions.md to classify your launch
2. Create your master checklist — copy checklists/master-launch-checklist.md and assign owners
3. Distribute area checklists — give each team lead their area-specific checklist
4. Plan the launch — follow guides/launch-planning-guide.md for the end-to-end process
5. Build your runbook — use templates/launch-runbook.md for day-of execution
6. Run go/no-go — use templates/go-no-go-template.md 48 hours before launch
7. After launch — run the templates/post-launch-review.md within 1 week
... continues with setup instructions, usage examples, and more.
📄 Content Sample guides/launch-planning-guide.md
Launch Planning Guide
An end-to-end guide for planning and executing a product launch. Covers everything from early planning through post-launch review. Use this alongside the checklists and templates in this toolkit.
Launch Planning Timeline
Tier 1 Major Launch: 6-Week Timeline
| Week | Focus | Key Activities |
|---|---|---|
| Week 1-2 | Planning | Determine launch tier, identify stakeholders, create master checklist, assign owners, set target date |
| Week 3 | Preparation | Engineering: feature development wrapping up. Marketing: draft content. Support: start documentation. |
| Week 4 | Testing & Content | QA: full test cycle. Marketing: finalize content. Support: training session. Legal: review. |
| Week 5 | Staging & Rehearsal | Full staging deployment. Rollback drill. Marketing content scheduled. Go/no-go prep. |
| Week 6 | Launch | Go/no-go meeting (Mon/Tue). Launch (Wed/Thu preferred). Monitor. Post-launch review (following week). |
Tier 2 Feature Launch: 3-Week Timeline
| Week | Focus | Key Activities |
|---|---|---|
| Week 1 | Planning & Prep | Create checklist, assign owners, begin documentation and content |
| Week 2 | Testing & Content | QA cycle, staging deployment, content finalized, support briefed |
| Week 3 | Launch | Go/no-go (async), launch, monitor, day-7 review |
The Launch Planning Meeting
Hold this meeting at the start of the planning period. 30 minutes.
Agenda
1. Feature overview (PM, 5 min) — What are we launching and why?
2. Tier determination (Launch Owner, 5 min) — What level of process do we need?
3. Timeline review (Launch Owner, 5 min) — Target date, key milestones
4. Owner assignment (All, 10 min) — Who owns each checklist area?
5. Risk identification (All, 5 min) — What could go wrong?
Output
- Completed launch tier designation
- Owner assignments for each checklist area
- Agreed timeline with key milestones
- Identified risks and mitigations
... and much more in the full download.